Resume

Havas Life Chelsea | SVP, Digital Creative Director

• Lead all creative and UX initiatives for digital products, innovating customer journeys and enhancing user engagement across platforms.
• Spearheaded the integration of a global design system, significantly improving efficiency and scalability across client projects.
• Collaborate with key stakeholders to utilize analytics and insights for informed UX decision-making, leading to data-driven enhancements in digital experiences.
• Implement A/B testing practices to optimize user interfaces, driving increases in user retention through interactive and engaging features such as polls and surveys.
• Directly engage stakeholders by communicating research trends and championing best-in-class designs to enhance customer experience.
• Foster team development through quarterly trainings and workshops, mentoring emerging talent within the creative and UX teams.

H4B Chelsea | VP, Associate Creative Director

• Supervised, trained and mentored a team of up to 6 art directors. Led art direction for products, websites, ipad detailers, mobile apps, emails, banners and conference booth experiences
• Lead product designer for Alcon lens try-on tool and Mucinex HCP sites focusing on user-centered design and UI design principles
• Developed user flows, design systems and prototypes
• Led the formation of an agency digital best practices microsite as a resource for all departments
• Selected to be part of the team to rollout of Adobe XD and was an Adobe XD ambassador aiding in the optimization of the program with Adobe
• Present creative concepts and sell direction to internal agency creative management and external clients
• Led and managed creative team for both digital and print on multiple brands
• Collaborate with all team members in thinking strategically about marketing plans, across all channels, for assigned brands or new business opportunities
• Work closely with planning, UX, content, technology and account teams to execute projects
• Aided in formation of agency digital, CX process and rollout of Adobe XD
• Specialize in launching new brands
• Lead art on activation pitches which involved brainstorming for tactical ideas as well as leading the art team on execution of boards
• Helped interview, train and orient new team members to the agency
• Involved in brand planning brainstorming to determine projects to be worked on for the year

• Reviewed timelines with the PMs to ensure all steps in the process was accounted for

A+E | Creative Director

• Staffed and assigned projects, provided creative direction, produced timelines and schedules while delivering a cost effective prodect without sacrificing quality for all marketing and promotional communications at AETN
• Managed and lead and directed a team of up to 10 designers
• Interpreted client needs and properly targeted consumers, internal audiences, trade and marketing partners
• Account management, maintained client, vendor, partner and agency relations
  

   

   

Syracuse University
Bachelor of Fine Arts

Santa Monica College
Continuing Ed

• Website design
• HTML